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The firm does all the work, making reservations, clearing the matches with customers.Today, 15% of American adults utilize online dating, which, along with mobile, generates the majority of the industry’s .4 billion in revenue.“The Internet has become the largest context for meeting a new dating partner, more so than through friends, religious groups, bars, work and school,” said Justin Garcia, an evolutionary biologist and sex researcher at Indiana University’s Kinsey Institute and co-author of the annual Singles in America survey. “I’ve dated guys for two months here and there, and for different reasons we’d break up,” Ross said, “maybe because our schedules didn’t align, or it just wasn’t forever.” But like a lot of single New Yorkers, Ross is looking for forever. Ross (not her real name), 38, has lived in Manhattan for 16 years, and in that time she has been in one long-term relationship, which lasted about 18 months.“When Lauren and I started the Dating Ring, we didn’t just have one problem with the dating industry, we had many,” said Tessler.